Independence · Integrity · Clarity

Why Choose BFG?

The short answer is independence. But what independence actually means for your financial future goes much deeper than a single word.

Matt Bayer, President — Bayer Financial Group
Meet Matt Bayer

27 Years. One
Standard: Yours.

Matthew C. Bayer, President of The Bayer Financial Group, LLC, has spent over 27 years serving Ohio families as an independent, fee-based fiduciary. His planning process was built from the ground up around communication, education, and long-term relationship — not transactions.

A Dayton Business Journal Top Manager for three consecutive years (2013, 2014, 2015), and a multiple Five Star Wealth Manager award recipient, Matt's reputation is built on one thing: clients who understand their own financial plan.

What Independence Means For You

People often ask: what is the single greatest advantage of doing business with BFG?

⚖️

No Quotas. Fewer Built-In Conflicts.

BFG is not owned by a bank, brokerage, or insurance company. There are no proprietary products to push, no sales targets to hit, and no conflicts of interest quietly shaping the advice you receive. Every recommendation is built exclusively around your needs.

🔍

Unbiased Research

Independence means we access the full market when selecting investments — not a limited product shelf controlled by a parent company. Truly independent research enables us to choose investments solely on their merits and their suitability for your financial goals.

🎯

Personalized Strategy

Independence affords you the benefit of personalized and impartial investment strategies based on your unique time horizon, financial objectives, risk preferences, and tax considerations — not a one-size-fits-all product designed for someone else.

💡

Education First

Our role is to help you understand what you own and why you own it. We believe educated clients make better financial decisions. If your advisor can't explain your holdings, your costs, and your path forward in plain language, that should raise questions.

🤝

Long-Term Relationship

BFG clients don't have transactions — they have relationships. With a 98% client retention rate over 27+ years, our model is built around being a trusted partner through every stage of your financial life, not just the point of sale.

🛡️

Fiduciary Standard

As a fiduciary, BFG is legally and ethically required to act in your best interest at all times — not just find something "suitable." This is the highest standard of care in financial planning, and it's the only standard we operate under.

Your future financial success may depend on the type of investment advice you get today.

Why It Matters

In an increasingly complicated era, achieving your financial goals depends on clear, objective advice — meaningful, timely information and research — and access to the investments and services that best fit your specific circumstances.

Being independent means we are free to recommend products and services selected for our clients' needs. No quotas. No pressure to sell proprietary products. Just advice built around you.

Start the Conversation See Our Process
Recognition & Awards

A Record Built
on Earned Trust

2025 Five Star Wealth Manager

Five Star Wealth Manager

2025 — Fewer than 14% of Ohio financial advisors receive this annual recognition. Matt has earned it multiple times across his career.

DBJ

Top Manager Award

Dayton Business Journal — 2013, 2014, and 2015. Three consecutive years reflecting leadership, culture, and client-first philosophy.

27+

Years in Business

Founded in 1998, BFG has served the Kettering and Dayton area for over 27 years — through every market cycle and life stage.

98%

Client Retention Rate

Not a marketing number — a reflection of relationships built on communication, education, and consistent results over time.

Ready to Experience the
BFG Difference?

Discover what independence means for your financial future. The initial consultation is complimentary — no obligation, no generic advice.

Schedule a Consultation Call (937) 432-6585